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Advanced Diploma of Marketing and Communication - BSB61315

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Qualification Name

Advanced Diploma of Marketing and Communication

Qualification Code and Units of Competency

BSB61315

Qualification Description

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.

Packaging Rules

Total number of units = 12 3 core units plus 9 elective units, of which: – 8 elective units must be selected from the listed electives – the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.   Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units:
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
Elective Units: 
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
BSBCOM603 Plan and establish compliance management systems
BSBCRT501 Originate and develop concepts
BSBDES601 Manage design realisation
BSBDES602 Research global design trends
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBIPR601 Develop and implement strategies for intellectual property management
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT617 Develop and implement a business plan
BSBMKG523 Design and develop an integrated marketing communication plan
BSBMKG603 Manage the marketing process
BSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG611 Manage measurement of marketing effectiveness
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWHS605 Develop, implement and maintain WHS management systems
PSPGEN067 Establish and maintain strategic networks
PSPPCM023 Manage strategic contracts
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